MYSTERY SHOPPING – AN EYE OPENER FOR BUSINESS OWNERS

MYSTERY SHOPPING – AN EYE OPENER FOR BUSINESS OWNERS

You are standing in a queue in a bank and the queue just doesn’t seem to move ahead as there is only one counter which is operating. At that time, didn’t you feel like yelling at them and demanding more counters to facilitate quicker transactions? But there is no one to take your suggestion or criticism. Take another instance where you went to a florist to pick up a bouquet for your wife’s birthday.

Good service retain your customers
When the order arrived you noticed that the flowers were different from what you had ordered. The Customer service personnel promptly apologized and gave you another bouquet along with the mistaken one and promised to send you another bouquet with the flowers of your choice, the following day. You then decided never to step in this shop until you received the desired bouquet as a complimentary gift and an apology for their mistake. After that you wouldn’t go to any other florist.

How can mystery shopping help you to grow your business?
You may be also having a business set up and your customers are definitely your assets. What if they faced a similar situation? Wouldn’t you like to adopt the same approach as the florist? That is where secret shopping or mystery shopping comes into being. You cannot man the entire operation of your establishment but you need to be aware of areas that you lag in, so that you can rectify and improve those areas and provide premium services and facilities to your customers to make them your regular clients. For this you need to hire some people who will act as innocent customers while keeping a lookout for any loopholes.

Where can you get mystery shopping services?
By using the mystery shopping method you can identify the problems that are hampering the growth of your business like the services rendered, or the cleanliness or the poor after sales service and implement effective methods. For this you need to temporarily hire people who have some time in hand and want some extra income. You won’t have to spend much also. If you have a restaurant you can ask them to have lunch or dinner with their family without paying the bill and observe everything in an inconspicuous manner and later give you the feedback. You could even pay them a small amount. Most of the companies are utilizing this method.

With the help of the mystery shopping services you can keep a track of your employees and determine the commitment level. You can even choose to reward the right ones. You can control your losses by including timely measures to ensure greater customer satisfaction. Nowadays customers are aware of their rights and values. So don’t ignore these signs.